Introducing the Digital Virgin Money London Marathon, brought to you by Paofit

Paofit London 3

The world’s greatest marathon goes digital next year as runners everywhere in the world are invited to line up on a virtual start line at 10:00 on Sunday, April 26, 2015 to run the Digital Virgin Money London Marathon.

The Virgin Money London Marathon, in partnership with Paofit, has created a unique interactive 3D running experience that combines HD video of the famous London course with virtual reality avatars, making the unique experience of running the London Marathon available to treadmill runners everywhere.

“Imagine lining up in Greenwich and hearing the cheers of the crowd as you run past the famous London landmarks of the CuttySark, Tower Bridge, Canary Wharf, the London Eye, the Houses of Parliament and Buckingham Palace to the finish on The Mall, experiencing the unique atmosphere of the day without ever leaving your home or gym,” says Race Director Hugh Brasher.

Paofit iPad1Participating runners will download the Paofit app to an iPad(iPhone shortly and Android later in the year) and set it on a treadmill.The vibration generated by running on the treadmill makes the course ahead speed up, slow down or come to a complete stop, reflecting the runner’s step count. Runners will see their own running avatar and the avatars of the other participants in real-time and can overtake – or be overtaken – on screen.

Runners using Life Fitness Track+ or Discover console treadmills will experience the treadmill incline as it automatically matches the real terrain of the course on the video.Runners can participate as individuals or as a relay team.

The new technology was demonstrated today (Friday) at the Virgin Money London Marathon Expo in the ExCeL centre as runners tried out the Digital Showcase experience which features four miles of the London course.

“Over the years, nearly two million people have been unable to get a place in London Marathon through our ballot,” says Brasher. “Now, with our digital partners Paofit, we are opening the greatest marathon in the world to treadmill runners, everywhere. We hope it will inspire many more runners to take up the marathon challenge and, by doing so, raise even more money for charitable causes.”

“The Digital Virgin Money London Marathon will make the world’s greatest marathon accessible to people across the world, 365 days of the year,” says Sir Richard Branson, founder of the Virgin Group.

“Paofit is the first and only company to combine HD video of running courses with virtual reality avatars to make treadmill running fun and social,” says Marc Hardy, CEO of Paofit. “We’re excited to be able to give any indoor runner the chance to experience the course, from novice runners to experienced racers.”

To register for the 2015 Digital Virgin Money London Marathon, visit . Full registration information will be sent out later in the year.

Try it out now! Log on to to download the app and a free sample of one mile of the Digital Virgin Money London Marathon course.

Runner’s World
Run the Virtual London Marathon
April 11, 2014

BBC Sport
London Marathon launches ‘Digital Marathon’
April 11, 2014

Virtual reality opens London Marathon to all
April 11, 2014

Huffington Post
Now You Can Run the London Marathon From Your Treadmill, Thanks to Virtual Reality
April 11, 2014

Inside the Games
Guaranteed entry for the London Marathon – through virtual reality
April 11, 2014

Runner’s Web
Athletics: Virgin Money London Marathon Goes Digital
April 11, 2014

The Malaysian Insider
Virtual reality opens London Marathon to all
April 11, 2014

‘Virtual reality’ London Marathon coming in 2015
By Stu White
April 12, 2014!D4EP3

MedCity News
Travel the world on a treadmill (and beat the boredom) with a virtual reality exercise app
By Deanna Polgorelc
April 11, 2014

The Hunt Secures $10 Million Series B; Khosla Ventures Joins Javelin in Round

Weingarten_040113_088_editSAN FRANCISCO, CA – April 10, 2014 – The Hunt (, the app that sits at the nexus of ecommerce and photo sharing for millennials, today announced that Khosla Ventures is joining previous investor Javelin Ventures in bringing the company’s total Series B funding to $10 million. The funding follows the recent $5.5 million Series A investment with the total funding amounting to $15.5M million.  Proceeds will be used for hiring, as the company has doubled its staff since mid-2013, and plans to continue building its team to accommodate its rapidly growing user base.

Also announced today, Ben Ling, Investment Partner at Khosla Ventures, will join The Hunt’s board. Ling has an extensive track record as a senior executive at Google, YouTube and Facebook, helping these companies scale their users and revenues. Ling is also an angel investor in Square, Quora, Fab, Palantir, and PracticeFusion, with advisory roles at Pinterest and Pulse.

“In the last ten years, Google scaled its search revenue by understanding intent through text queries,” said Ling. “Today, The Hunt is changing the way that people shop online by identifying intent on the visual web. Monetizing the visual web is the next big opportunity, and we are looking forward to being a part of The Hunt’s success.”

Since its launch in January 2013, The Hunt has connected the inspiration and discovery of the visual web with intent, and ultimately purchase, on e-commerce sites by making photos “shoppable.” Today, over half a million monthly active users (MAU) and 100,000 daily active users (DAU) on mobileengage with The Hunt as a fun, quick way to turn shopping into entertainment. The average user spends nine minutes per session on The Hunt, rivaling engagement levels usually only seen in social and gaming spheres. More than 2 million Hunts are started and followed per week.

“Try typing ‘little black dress’ in Google and you get 331 million results. Try finding the perfect one (conservative or edgy or silky or flowing) and you’ll see how time-consuming this task can be,” said Tim Weingarten, CEO and co-founder of The Hunt. “The Hunt is the first solution to shoppers’ deep-rooted frustration in trying to find exactly what they’re looking for, fast. If you have a photo of a dress you really like but can’t find, chances are our  community of like-minded shoppers will have a suggestion for you, probably within a day.”

The Hunt taps into existing passion for fashion, the camaraderie of community, and the enticement of an ongoing, fun, but achievable challenge. Unlike online fashion marketplaces that are limited by size of catalog, extent of index or automated approaches to nuanced searches, the fast-growing and altruistic community of shoppers that makes up The Hunt provides a place to get suggestions for coveted fashions that match a shopper’s taste at the at their specified budget.

“We’ve been inspired by stories from our users, like Rachel Talbott, who has a great lifestyle and beauty You Tube channel called Check In The Mirror, who was searching for a pair of metallic silver heels but couldn’t find them anywhere. She posted a picture of the heels on The Hunt, and told the community that she wanted them for under $100. The community immediately identified the original shoes and also provided Rachel with a few budget friendly options, completing her quest for the perfect pair of heels,” Weingarten added.

The Hunt is available for iOS at and on the web at

About The Hunt

Founded in 2011 by Tim Weingarten and Simon Peck, The Hunt is a global community of shoppers centered on bringing together fashion images that inspire with the ecommerce sites that make the attainable. The company is backed by Khosla Ventures, Javelin Ventures, among others. For more information about the San Francisco-based startup, please visit

The Hunt Closes on $10M Series B Round
By Vicki Young
April 10, 2014

Photo Sharing App, The Hunt, Secures $10 Million in Series B Funding
By Ashley Paintsil
April 10, 2014

VC Post
The Hunt takes in new funds valued USD10 million
April 10, 2014
The Hunt Raises $10M to Help People (Mostly Young Women) Track Down Products They Covet
By Liz Gannes
April 10, 2014

The Hunt Raises $10M From Khosla For Crowdsourced Shopping (VIDEO)
April 10, 2014
The Hunt Raises $10M From Khosla For Crowdsourced Shopping
By Leena Rao
April 10, 2014
*Note: also listed in CrunchBase Daily

The Hunt Raises $10 Million, With New Backing From Khosla Ventures
By Eliza Brooke
April 10, 2014

“Like fantasy football for shopping.” The Hunt grabs $10M to spin social shopping into intent-based gold
By Michael Carney
April 10, 2014

Cloud Consulting International Blog
San Francisco-based community-driven shopping app The Hunt has raised a $10 million
By Jarrett Neil Ridlinghafer
April 10, 2014

Dow Jones Venturewire
The Hunt Captures $10M Series B for Online Shopping App
April 10, 2014
Reuters peHUB
Khosla Ventures invests in The Hunt, bringing Series B round to $10 mln
April 11, 2014
WSJ Venture Capital Dispatch
The Daily Startup: Wall Street Unease Dragging Startups Down
April 11, 2014
Vator TV
Funding roundup – week ending 4/11/14
April 11, 2014

Strictly VC
StrictlyVC: April 11, 2014
April 11, 2014

The Hunt Finds $10 Million
April 11, 2014
Crowdsourced-Shopping Site The Hunt Nabs $10 Million in Investment From Khosla
April 11, 2014

Website Magazine
Crowdsourced Shopping Site “The Hunt” In Focus
April 11, 2014

Azumio Snapshot


Azumio is a real pioneer in the health and wellness category.  Last year they announced a cool app that essentially transformed an iPhone into a Fitbit, for free.  Here is a snapshot of the coverage we generated, including a nice print piece in The New York Times, plus big stories in Reuters, USA Today, and several broadcast hits.

We generated all this without breaking a sweat, as most of us are athletic anyway ;-)


FreedomPop’s disruption moves markets

You know that AT&T TV commercial for the new Mobile Share Value plan for unlimited talk and text for $45/month?  The customer asks, “What’s the catch?” and the salesperson says “There is no catch.”  There is a big catch – the $45 doesn’t include a phone. A new iPhone 5S from AT&T will cost you $650. If you choose to buy it on installments, your monthly bill soars to $77.50 a month. And, by the way, the data plan in question limits you to 300 megabytes of data a month.

FreedomPop has declared war on the carriers, on behalf of consumers who are tired of getting exploited.  This week they launched a new plan that provides unlimited data and voice for $4.58 a month.  To put that into context, if you were to buy the equivalent plan on AT&T for one month, you could have gotten two years of service with FreedomPop.  That’s a huge difference.

So is this the reason that AT&T and others are lowering their prices?  To compete with the underdog gaining the headlines?  Maybe so.

Here are some print and online reports.  There were over 80 broadcast stories today alone.

USA Today (Print & Online)
For consumer cellular prices, look out below!
By John Shinal
February 10, 2014

FreedomPop adds unlimited voice and SMS plan for $4.58 a month, with 500 MB free
February 10, 2014

For consumer cellular prices, look out below!
February 10, 2014

Word on the Street – Mobile Prices
February 11, 2014

PC Magazine
FreedomPop Adds $5 Plan, Galaxy S II
By Stephanie Mlot
February 10, 2014,2817,2452983,00.asp

FreedomPop lets you save more by paying up front for cheap cellphone service
By Chris Velazco
February 10, 2014

FreedomPop Intros Unlimited Talk, Text Plan for $4.58/Month
By Ben Munson
February 10, 2014

Budget carrier FreedomPop offers a new $5 wireless plan with unlimited voice and text
By Josh Ong
February 10, 2014

Fierce Wireless
FreedomPop releases $169 Galaxy S II, drops unlimited calling, texting to $4.58/month
By Mike Dano
February 10, 2014

FreedomPop Launches $4.58/Month Unlimited Voice, Text Plan
By Joseph Pelanchar
February 10, 2014

FreedomPop adds unlimited voice and SMS plan for $4.58 a month, with 500 MB free
By Kevin Fitchard
February 10, 2014

FreedomPop Launches $5 a Month Plan, Adds Samsung Galaxy S II to Lineup
By Ian Kersey
February 10, 2014

RCR Wireless
FreedomPop launches data-free plan for less than $5 per month
By Dan Meyer
February 10, 2014

The world’s first commercially available driverless vehicle – Navia by Induct

Induct snapshotJanuary was a busy month for Consort with launches and announcements from our clients to kick in the new year.  Three of us – Paul Brady, April Mayrath, and myself – were on hand at CES in Las Vegas for the launch of Induct’s Navia driverless vehicle.  When preparing for the announcement, our anticipation built, hoping to delight our client with significant coverage that would help them generate new business leads and elevate their presence in the world of autonomous vehicles.  We sat on pins and needles as our embargo time approached and breathed a collective sigh of relief when the first stories began to appear.  And then they kept coming – on TV, on radio, the internet, in print, in awards.  We were thrilled to see the smile our the faces of the Induct team as the media gathered around the Induct tent in the parking lot outside of CES.  Next to us was Bosch and down the way was Ford, but it seemed we had become the story to cover.  What an absolute honor.

Above is a snapshot of some of the stories.  To date, we’ve generated over 200 broadcast stories and over 2,000 online and print stories.  We were the happiest when our client told us this far exceeded their expectations.  Priceless. reveals “Word of the Year”: Privacy

Yahoo News front page

At a time when the concern over personal data is at odds with the urge to share our lives via social media, announced its selection for the Word of the Year: Privacy.

With the rapid rise of Facebook and Twitter, where users routinely and instantly share intimate particulars or upload personal photographs, “privacy” became much less private. But a series of recent events that have led to a shift in social behavior have prompted a deeper look at the meaning of the word.


  • In January 2013, vigorous complaints from airline passengers and privacy advocates led to the TSA scrapping airport body scanners that produce near-naked images of travelers.
  • In April, Google Glass, which generated criticism that the technology was invasive and could potentially infringe on people’s privacy, was made available through a public lottery.
  • In June, Edward Snowden revealed the widespread global spying program, PRISM, run by the National Security Agency.
  • In September, after the lobbying of such actresses as Halle Berry and Jennifer Garner, California lawmakers passed legislation protecting the privacy of the children of celebrities.
  • In October, Google announced new privacy policy plans that allow the company to incorporate user data into advertisements.
  • In December, AOL, Apple, Facebook, Google, LinkedIn, Microsoft, Twitter and Yahoo! united to demand reform of surveillance laws in a petition to the federal government.

Privacy is defined as “the state of being free from intrusion or disturbance in one’s private life and affairs.” The distinction between private and public goes back to ancient Rome when privatus and publicus were juxtaposed terms that distinguished what belonged to the state (publicus) from what belonged to the individual (privatus).

“The meaning of privacy is evolving, and just about any discussion of the subject is bound to elicit strong opinions,” said Michele Turner, CEO of “As everything from smart phones, wearables, and even smart refrigerators monitor our activities, the distinction between what’s private and what’s public has changed more than ever. Perhaps the current definition may need to be revised to address our freedom from intrusion by anyone, from governments to corporations to individuals. As we’ve considered how to update the definition of privacy, it became clear that it stands as the single word that had the biggest impact in 2013.”

The word “privacy” beat out such timely terms as “sequester,” “shutdown,” and “share,” as well as neologisms such as “cronut,” “Obamacare,” and “3D printing,” to become the Word of the Year.

About, LLC, the world’s leading digital dictionary, helps people get smarter anytime, anywhere., an IAC (NASDAQ; IACI) company, offers its 65 million monthly users reliable access to millions of definitions, synonyms, spelling, audio pronunciations, example sentences, and translations from its properties at,, and, as well as through its suite of more than 24 apps across every major platform. For more information, please visit

Sample Coverage: Chooses a 2013 Word of the Year with Gravitas
TIME Magazine

Dictionary Showdown:  What’s the real top word of 2013
PARADE Magazine

‘Privacy’ is’s word of the year
The Verge

‘Privacy’ named’s 2013 word of the year
Yahoo! News dubs ‘privacy’ their word of the year. 
Washington Post Names ‘Privacy’ Its Word of the Year, and Makes Far More Sense Than ‘Selfie’
Complex Tech

Privacy and Geek are dictionary words of the year
The Inquirer Chooses ‘Privacy’ as the 2013 Word of the Year
Social Times

#Selfie v. Privacy: Words of the Year for 2013 Define Who We Are

‘Tis the Season for Holiday Gadgets and Tech

Our own April Mayrath has been busy racking up frequent flier miles as she flies to local TV stations to provide advice on the best tech gadgets and apps for the holidays.  We are proud to give some broadcast love to the companies we love, including FreedomPop, Gogobot, Azumio, LifeTrak, and Sleep Genius.

So far April has appeared on KUTV-CBS in Salt Lake City (you can watch by clicking below), and on KVVU-FOX in Las Vegas.  That’s just the start – more to come!

Happy Holidays!

FreedomPop makes it easier to save on your phone bill by letting you bring your own Sprint phone

HTC_EVO_4G_FP_shine.pngFreedomPop’s launch of the Freedom Phone in October, response was “off the hook” as demand flooded the company and they sold out of their inventory in 24 hours.  The team worked furiously to deliver more options to consumers who wanted to bring their cell phones to zero and today they announced a “bring your own phone” plan that allows owners of select Sprint phones to join the FreedomPop network to enjoy the benefits of free voice, data and text.

In addition, the company is now offering a $99 HTC Evo 4G which also comes with a lifetime of free voice, text and data.

Below is a snapshot of some of the coverage around the announcement this morning, with more stories expected to be coming soon.

Congratulations to the FreedomPop team!

FreedomPop Sample Coverage:

FreedomPop Plans to bring Cheap Calling Service to the iPhone
By Parmy Olson
November 19, 2013
Fast Company
These Smartphones can now get free talk, text and data thanks to FreedomPop
By Pranav Dixit
November 19, 2013
Got an old Sprint phone? FreedomPop will activate it under its freemium plans
By Kevin Fitchard
November 19, 2013
A New Use for old Sprint Phones
November 19, 2013
PC Magazine
FreedomPop Launches Free Phone Service With Sprint Phones
By Sascha Segan
November 19, 2013,2817,2427326,00.asp
10 Old Sprint Phones Can Now Get Totally Free Voice, Texts, and Data
By Eric Limer
November 19, 2013
FreedomPop now lets you use old Sprint phones on its free mobile service
By Josh Ong
November 19, 2013
Wireless Week
FreedomPop intros bring your own phone option
By Ben Munson
November 19, 2013
FreedomPop now lets you bring your own phone, offers $99 HTC Evo 4G
By Jon Fingas
November 19, 2013
FreedomPop expanding free wireless plan to all Sprint smartphones, iPhones included
By Jordan Khan
November 19, 2013
Mobile Magazine
How to Get Free Talk, Text and Data on Sprint Via FreedomPop BYOD
By Michael Kwan
November 19, 2013
Android Police
FreedomPop Now Lets You Activate Some Sprint Devices On Its Free Phone Service
By Ryan Whitwam
November 19, 2013
Android Guys
FreedomPop Debuts Bring your own phone plan, now offering HTC Evo 4G
By Scott Webster
November 19, 2013
Telecom Paper
FreedomPop launches “Bring your own phone” initiative
November 19, 2013–980790
Bring your own phone to FreedomPop, get free service
By Jared Newman
November 19, 2013
Hot Hardware
FreedomPop Expands Free Smartphone Plan Offerings, Bring Your Own Sprint Phone
By Seth Colaner
November 19, 2013
Android Authority
FreedomPop introduces new BYOD plan: gives you free voice, text and data
By Andrew Grush
November 19, 2013
Phone Dog
FreedomPop now supports old Sprint phones on free service plan, also selling HTC EVO 4G
Alex Wagner
November 19, 2013
FreedomPop Brings Free Calls, Text, And Data To Your Old Sprint Phone
By Dan Seitz
November 19, 2013
Use your old Sprint phone with FreedomPop’s free phone service
By Brad Linder
By November 19, 2013
My Android Chief
FreedomPop Introduces New BYOD Plan: Gives You Free Voice, Text And Data
By November 19, 2013
FreedomPop Starts Allowing Older Sprint Phones
By Karl Bode
November 19, 2013

Gogobot Launches Tribes – Because One Size Doesn’t Fit All

Gogobot Tribes - MainWhen searching for the perfect hotel, destination or activity during a holiday, a five-star rating might look appealing – but how to know if those five stars were assigned by a luxury traveler or a budget traveler? Or was a destination lowly rated because penny-pinching backpackers repeatedly snubbed the same place that a business or luxury traveler loved?

Knowing the context of a rating makes all the difference, which is why Gogobot (, the world leader in personalized trip planning, today announces the launch of Gogobot Tribes – an intelligent new way for travelers to discover experiences based on their personal tastes and interests, without the need to sift through piles of reviews that may or may not be relevant.

With Gogobot Tribes, a visitor to or Gogobot’s mobile applications can define their own personal travel style (e.g. “I am a Family Traveler, love Art & Design, and am traveling on a Budget”) and then instantly explore any destination through that lens, allowing them to cut through the clutter to find the places most recommended by travelers like them. For example, Gogobot users planning a family trip to Paris could set their lens to skip over the advice of nightlife lovers and find recommendations on hotels, attractions and restaurants from other parents. A student traveler heading to New York City can get ideas for accommodations, bars, and restaurants from other budget travelers without the distraction of luxury recommendations from vacationers accustomed to breaking the bank. Likewise, outdoor enthusiasts heading to San Francisco can filter for the advice of fellow nature lovers to skip the bustle and find the best hiking trails and pastoral vistas inSan Francisco. With Tribes, users benefit from the authentic voices of real people who share their passions, from a Portlandlocal and Foodie like Francis Nguyen to credible experts, such Food Network icon Giada de Laurentiis or Los Angeles ChefSascha Lyon for Foodies.

Tribes factors in your numerous interests, so if you are a budget traveler, a family traveler, and a foodie interested in spending Christmas in Miami, Gogobot Tribes takes into account your various self-selected Tribes styles to provide recommendations that will please your kids, palate and pocketbook.

“Most travelers are multi-faceted individuals, with varied tastes and interests, but traditional travel sites treat us like we are all the same,” said Gogobot CEO and co-founder Travis Katz. “Gogobot Tribes embraces this diversity and uses it to help travelers zero in on the things that matter most to them. Unlike other sites, Gogobot doesn’t let varied reviews cancel each other out, which often results in a meaningless list of the obvious. More than a year and a half in the making, Gogobot Tribes now changes the way travelers can conduct a search, delivering relevant and trusted results that are as broad or as niche as a traveler requires.”

When users log in, they can define themselves as part of any combination of the following Tribe categories:  Adventure Travelers, Art and Design Lovers, Backpackers, Budget Travelers, Business Travelers, Family Travelers, Foodies, Green Travelers, History Buffs, LGBT, Local Culture, Luxury Travelers, Nightlife Lovers, Outdoor Enthusiasts, Spiritual Seekers, Students, Trendsters, Vegetarian and Wellness. Gogobot will continue to add with more specific Tribes to address even more specialized interests.

With more than 580,000 reviews, Gogobot recently overtook Travelocity to become one of the largest providers of travel reviews online, and has seen its traffic more than quintuple over the past 12 months, according to the most recent comScore figures.

Gogobot for iPhone and iPod Touch is available for free from the App Store at:

And for Android at Google Play at:

For more information, go to

About Gogobot
Gogobot is where people who love to travel share their insider tips and access the travel advice of friends and others to discover, plan and book the perfect trip. By connecting via Facebook and/or Twitter, users receive a personalized list of travel recommendations and can share their experiences across their social networks. Users can book a hotel, vacation rental or restaurant directly through the site via partners including Expedia, Homeaway,, Kayak, Priceline and OpenTable.

Founded in November 2010 by Travis Katz and Ori Zaltzman, Gogobot has raised $19 million from leading venture investors, including Battery Ventures, Redpoint Ventures and Innovation Endeavors. Gogobot is headquartered in Silicon Valley,California, and also has an office in London.

KGO Features the LifeTrak activity monitor with Azumio’s Argus

KGO Lifetrak giveawayMichael Finney of San Francisco ABC-affiliate KGO News has a special segment on Friday where he features a cool product that viewers can receive for free.  Here he’s talking about the LifeTrak activity monitor, which is paired with Azumio‘s Argus health and wellness app.  The offer sold out within minutes, highlighting the demand for a quality, easy-to-use activity monitor with rich, actionable data that can be analyzed and easily viewed on your smartphone.  (This is the same activity monitor that Coach Harbaugh of the 49ers loves.)

While you can no longer get LifeTrak through this offer, you can still obtain it through their website, and as always, you can download Azumio’s Argus for free, anytime, at