Why Apple is so awesome at presentations (posted on Tech Central by @mikeharvey)
When I was in advertising, they used to tell me that in order for an ad to get noticed, it had to have at least three impressions. In order to convince people your products are great in a presentation, repeat impressions are useful too.
Repeat after me – Apple is great, great, great, awesome, awesome, awesome, incredible, incredible, incredible (well, watch the video and you’ll see what I’m talking about)
Posted via web from Kathy’s posterous

